HAPPYHOME_BALI | Launching "Jamu Rempah" Herbal Drinks during Covid19 Times

I am delighted to share my experience with the successful launch of "Jamu Rempah" herbal drinks under the brand "HappyHome Bali." This project was initiated during challenging times amidst the COVID pandemic, and I am proud to have contributed to bringing a useful and rejuvenating product into people's lives.

• Identifying the Product Idea: In the early stages, I brainstormed to find a product that would resonate with people's needs during the pandemic. The concept of offering traditional and health-enhancing "Jamu Rempah" herbal drinks emerged as the perfect solution to support people's well-being during these times.

• Crafting the "Jamu Rempah" Recipe: I delved into researching and learning the art of creating "Jamu Rempah" herbal drinks. Collaborating with experts and local practitioners, I fine-tuned the recipe to ensure a delicious and nutritious beverage that would invigorate and boost immunity.

• Brand Ideation for "HappyHome Bali": Creating a brand identity that represented the essence of Bali's tropical lifestyle was essential. The name "HappyHome Bali" evoked feelings of comfort and well-being, reflecting the sense of tranquility that comes from enjoying the herbal concoction at home.

• Designing Packaging and Labels: I took on the responsibility of searching for suitable packaging that aligned with the brand's eco-friendly values. With creativity and attention to detail, I crafted three unique label designs, each telling a story that connected with potential customers.

• Establishing a Social Media Presence: Recognizing the power of digital marketing, I created a strong social media presence for "HappyHome Bali" on platforms like Instagram and Facebook. This allowed us to engage directly with our target audience and build a community around our products.

• Social Media Business Accounts: I set up and managed business accounts for the brand, ensuring consistent branding, engaging content, and regular updates to capture the attention of potential customers.

• Product Photoshoot Preparation: To showcase the product's visual appeal, I meticulously planned and executed a photoshoot to highlight the natural ingredients and the essence of "Jamu Rempah."

• Content Creation and Scheduling: I learned effective content creation strategies and scheduling techniques to maintain an active and engaging presence on social media platforms.

• Proposal for Hyatt & Andaz Hotels: Understanding the potential of reaching a wider audience, I created a compelling proposal to offer our "Jamu Rempah" products to prestigious establishments like Hyatt & Andaz Hotels, emphasizing the health benefits and the unique taste.

• Establishing Regular Supplies: Following successful collaborations with hotels and individuals, I ensured a smooth and timely supply chain to meet the growing demand for "Jamu Rempah."

• Invoicing and Delivery: As part of the business process, I handled invoicing and logistics to ensure seamless transactions and timely delivery of the final products to our valued customers.

Launching "Jamu Rempah" under the brand "HappyHome Bali" during such a challenging period was a rewarding experience. Witnessing the positive impact it had on people's lives and well-being was truly fulfilling. This project allowed me to grow both professionally and personally, showcasing my ability to identify opportunities, develop a brand, and create a product that brings joy and health benefits to people's life's