MAORA RESORT WEAR | Graphic Designer & PA

As part of my professional portfolio, I am proud to present my involvement in the "Maora" brand development and marketing project. "Maora" is a collection that celebrates and accentuates the beauty of the female form, offering signature pieces in silk, cotton, or linen with a focus on the latest printing and sustainable dying techniques, perfect for summer essentials. Inspired by Bali's tropical lifestyle, we aimed to create fashion ranges that embrace the island's essence, allowing wearers to immerse themselves in the island's spirit no matter where they are.

Material Sourcing: In the initial phase, I led the effort to search for the finest materials, ensuring they aligned with the brand's vision of sustainability and quality. Through meticulous research and supplier negotiations, we secured materials that resonated with the brand's identity.

Tailor Selection: The next step involved identifying skilled tailors who could translate our designs into exceptional pieces of clothing. After extensive evaluation, we collaborated with talented tailors who shared our commitment to craftsmanship and attention to detail.

• Price Negotiation and Consultation: Throughout the project, I was responsible for negotiating the tailor's fees and consulting with superiors to ensure the costs aligned with the budget and brand strategy.

• Website Creation: Utilizing Wix, I spearheaded the creation of the "Maora" brand website. This involved crafting a visually appealing and user-friendly platform that showcased the brand's collection and values effectively.

Social Media Business Accounts: Understanding the importance of digital presence, I established and managed social media accounts on platforms such as Instagram and Facebook. Additionally, I conducted training sessions for the team to optimize content and engagement across various social media channels.

• Content Creation and Scheduling: As a key aspect of social media success, I educated the team on content creation and scheduling to maintain a consistent and captivating online presence.

Photographer Selection and Photoshoots: I searched for a part-time photographer, negotiated fees, and meticulously scheduled photoshoots to capture the essence of the "Maora" collection.

• Photoshoot Planning: Working closely with the photographer and team, I conceptualized photoshoot ideas that aligned with the brand's image and vision.

• Final Photoshoot Report: After the photoshoots, I compiled a comprehensive report, detailing the outcomes and results to ensure successful catalog creation.

• Catalog Creation: Once the photographs were received, I initiated the process of designing the "Maora" brand catalog, showcasing the collection's allure and uniqueness.

•Collateral Development: I played a key role in creating marketing collateral that reflected the brand's identity, values, and fashion offerings.

• Marketing to Hotels: With a clear strategy, I developed a compelling marketing plan to consign "Maora" collections to select hotels, expanding the brand's reach to potential customers.

Throughout this project, I embraced challenges and opportunities, driving the "Maora" brand forward with passion and dedication. Now, having gained invaluable experience, I am excited to embark on new ventures and explore new horizons, always eager to learn and grow in my